Have you ever wondered why the most aesthetically pleasing websites with high-quality products fail on ecommerce platforms? One of the reasons might be a lack of organic traffic. As per research, 43% of Ecommerce website traffic comes from organic Google search (source). That’s where an Ecommerce website SEO can help you grow. In this blog, we will discuss how to do SEO for an Ecommerce website.
Whether you are hosting your ecommerce store on Shopify, WooCommerce, or any other ecommerce platform, you need SEO to reach your target audience and boost sales. So, what does SEO do for your digital store? Let’s understand that in detail.
What is ecommerce website SEO, and why does it matter?
Ecommerce website optimization helps you improve your website’s layout and performance for easy search engine crawling and indexing on the search engine result page (SERP). Ecommerce SEO helps digital stores build a brand image by working on and off the website!
The following are a few benefits of Ecommerce website SEO:
- Optimize the website based on the search engine algorithm.
- Improve the website visibility on the SERP and boost organic traffic.
- Establish sustainable website growth without relying on paid ads.
- Enhance user experience to increase the conversion rate.
- Build website authority on the search engine to rank higher.
Now that you know why your website needs Ecommerce SEO, let’s understand how it is done.
How to do SEO for Ecommerce Website?
The following is a step-by-step guide on SEO for an e-commerce website. This process is mostly the same for all ecommerce platforms. Therefore, whether you are doing Shopify Ecommerce SEO or WooCommerce SEO, you must do the following to boost website visibility and conversions.
On-page Ecommerce SEO
As the name suggests, on-page SEO optimizes everything on the website page. The following are a few things that you must manage to enhance your user experience and retain customers.
Site architecture
Imagine entering a bookstore for the first time. But as you enter, there are just lines of bookshelves with hundreds of books, but no category board or guide map in sight. Will you buy from them? Probably not. You might never visit that bookstore ever again. Likewise, your website also needs a structure and easy navigation.
An SEO expert helps you create a reliable and simple layout highlighting all website pages and product categories. They ensure that the URLs are interlinked well and the design is seamless to boost user engagement.
Keyword research
Keywords are the life of your ecommerce store! Keywords are the search queries most of your potential customers use in the search engine to find the desired products. Therefore, you must find the most relevant and high-performing keywords and incorporate them in your content, meta tags, and URLs.
The success of your keyword research depends on keyword relevance, volume, and intent. Look for the words used mainly by your target audience for the product you want to sell on various platforms such as search engines, communities on social media, and the competitor’s website. Use SEO tools to analyze the keyword volume, difficulty of ranking, and the cost per click. You must efficiently blend long-tail and transactional keywords to boost sales.
Meta Tags
Meta tags create the snippet users see on the search engine result page. Effective snippets can boost your user engagement by 30% (source). The meta title of ideally 60 characters and the meta description of ideally 160 characters should give your target audience an idea of what the page is about. Adding a CTA or lucrative offers can boost your CTR by 22%. So, add the relevant keywords and CTA to your web page meta tags for better ranking and organic traffic.
Media Optimization
Media is one of the most crucial elements for ecommerce stores. It helps you gain customers’ trust and improve your conversion rate. SEO experts help you compress the file to improve loading speed and quality.
Content Marketing for Ecommerce SEO
Content on your website is essential to communicate with your audience and strengthen your brand image. Provide informative content through blogs and web pages to engage the users. Focus on creating content for each stage of the Ecommerce customer funnel to boost user engagement and conversions. SEO experts help you create SEO-friendly content to boost search engine visibility and internal linking to increase sales and improve navigation.
Off-page Ecommerce SEO
Domain authority and credibility are the primary factors that affect a website’s ranking. You can use the content to prove your expertise in the topic and build credibility.
- Credible backlinks: SEO experts create credible backlinks from third-party sites to boost your domain authority, help you rank higher on the search engine, and establish a brand image.
- Social signals: Having a presence on social media platforms and communities enables you to establish your brand’s credibility and attract more customers.
Technical Ecommerce SEO
Technical SEO is essential to make your website crawlable for search engine bots and improve user experience. The following are a few technical aspects optimized in Ecommerce SEO.
- Secure the website & user data with HTTPS to gain the visitors’ trust.
- Creating a mobile-friendly user interface because 60% of website traffic comes from mobile devices.
- Setting up a sitemap to help search engine bots crawl the website easily for ranking.
- Reduce loading speed to retain the users and boost conversions.
Why choose Ecommerce website SEO services?
While you can do Ecommerce website SEO yourself, it can be time-consuming. An SEO expert like Riofos can help you create customized SEO strategies and use advanced tools to improve your ranking, drive organic traffic, boost conversion, and reduce bounce rates. With our years of experience, we have honed the art of finding efficient keywords and optimize the website layout and content. So, whether you are on Shopify, WooCommerce, or any other ecommerce platform, our e-commerce website SEO Services will be customized to boost performance and revenue.
Conclusion
Ecommerce SEO is the key to boosting your ecommerce website’s performance and returns. It improves the website’s ranking, organic traffic, user engagement, conversions, and more. The Ecommerce website SEO focuses on on-page SEO for layout and content optimization, off-page SEO to boost website credibility through backlink building, and technical SEO to enhance user experience and conversion. Working with experts like Riofos helps you build organic traffic and success for your ecommerce website. Get a custom quote for Ecommerce SEO service now!
FAQ
How to do SEO for Ecommerce website?
You should focus on optimizing the Ecommerce website’s content and layout to enhance the user experience and boost conversion rates. Through on-page SEO, you can find relevant keywords to improve website visibility on the search engine and drive organic traffic. Off-page SEO can help you boost the domain authority and credibility to boost the SERP ranking. Technical SEO lets you set up the sitemap and create a responsive design.
What’s the difference between SEO and Ecommerce SEO?
The generic SEO is focused on improving traffic and generating leads. However, Ecommerce SEO is focused on improving user experience and using SEO-friendly content to drive traffic and boost the conversion rates of the product pages. Riofos can help you with both types of SEO based on your project requirements.
How to get results from Ecommerce website SEO?
Ecommerce website SEO needs to use the most relevant and efficient keywords to rank and drive traffic. The SEO experts must optimize the website page regularly based on the algorithm, industry trends, and user behaviour. It takes 3 – 6 months to see any results from consistent Ecommerce SEO.
What are the best tools for Ecommerce SEO?
While there are many tools for Ecommerce SEO, a few are industry classics that never fail. Ahrefs, SEMrush, Google Search Console, Yoast SEO, Screaming Frog, and more are the most trusted SEO tools.