Paid ads get you quick results and sales. However, for sustainable long-term growth, sales and a strong ranking on the SERP come from organic SEO!
Are you looking for ways to improve your organic ranking and wondering:
- How to improve organic search results?
- What are the best organic SEO strategies for sustainable growth?
- Which are the best SEO tools for organic SEO?
If so, you’ll find your answers in this blog! Riofos is one of the best SEO service companies, providing excellent results, such as Manavi Homes ranking on 112 keywords within 10 months and securing a monthly 19.2 K organic search for Vijay Dairy. We have created this list based on our experience and have tested advanced SEO techniques!
On-page SEO strategies
On-page SEO techniques are focused on improving the on-page website elements such as website structure, content, and user experience.
1. Use natural language and long-tail keywords
A conversational and friendly tone ranks better on the search engine due to its relevance and information. Therefore, you must focus on long-tail keywords and use natural language to find effective keywords and create SEO-friendly content. Use SEO tools like Uber suggest, Answer the Public and SEMrush.
2. Strategically place keywords and avoid stuffing
Choosing the right keywords is just the beginning of an effective SEO strategy. You should find relevant keywords and synonyms to add to the content, header tags, and URLs. Keyword stuffing is a big no! It affects your ranking and can penalize your website in terms of ranking and indexing. The page’s 2-5% keyword density is considered good (source)!
3. Optimize your website for voice search
Voice search optimization is a must for successful organic SEO because 20.5% of people globally use voice search (source). Use natural and long-tail keywords when optimizing a website for voice search SERPs. Look for common search queries used by your target audience and use them on your website.
4. Optimize the content based on E-E-A-T criteria
E-E-A-T criteria are one of the most critical Google ranking factors. Content that aligns with the Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) criteria helps you boost your website’s authority and ranking.
So, diversify your content to highlight your experience and expertise in the industry. Use tools like Answer the Public, Ahrefs, and your Google Search Console to identify effective keywords and their concerns. Create useful content relevant to your industry and target audience, such as text, infographics, and videos, and use high-quality backlinks to boost your authority. Good authority and insightful content drive organic traffic and boost ranking.
5. Focus on user experience (UX)
A bad user interface leads to an unsatisfactory user experience. The websites that load more slowly or are not mobile-optimized lose their ranking. Therefore, invest in creating a mobile-friendly website, optimizing speed, and using clean navigation and layout. Use tools like GTMetrix, Google Page Speed Insights, and Google Search Console.
6. Optimize content for featured snippets
Featured snippets are short snippets like paragraphs, tables, lists, or videos that directly answer the user’s search query. Securing a featured snippet helps you improve your visibility, authority, and trustworthiness. To optimize your content, look for common audience queries and create informative, concise content answering those concerns on your website. Use tools like Keyword Planner, Ahrefs, and Answer the Public.
7. Optimize your images and videos
Images and videos are essential to help your customers make the buying decision. However, that’s not all the uses of media on your website. Using YouTube videos, adding SEO-friendly alt text, and compressing the media file helps you improve visibility, ranking, and loading speed.
8. Add interactive elements to your website
Adding interactive elements such as quizzes, calendars, review sections, or 3D or AR/VR-based product views can help you reduce the bounce rate and boost conversions.
Off-page SEO strategies
Improve your website’s authority and visibility with advanced tools and tailored off-page SEO strategies.
9. Build high-quality backlinks
One of the top Google ranking factors is the website’s number and quality of backlinks. Backlinks indicate the credibility and authority of the website. Therefore, one of the most important SEO strategies is to create high-quality backlinks from credible sources.
You also need to track the quality of the links to remove broken, unavailable, and toxic links that might affect your ranking. Ahrefs, SE-ranking, Responsa, and Hunter.io are trusted backlink-building tools to help you find guest posting sites and analyze your backlinks for better SEO performance.
10. Focus on local SEO
The foundation of any global brand lies in a strong local presence. Therefore, to improve your organic traffic, you need to focus on local SEO and back this up! It is found that 96% of users find local businesses online, and 80% of the local searches convert (source). Additionally, Google My Business profiles and Google Maps increase your visibility online. Local listing is essential to boost your sales and drive organic traffic to your website. Google My Business, BrightLocal, SE ranking, and SEMrush Local are a few of the best SEO tools for building a local presence.
11. Integrate social media and UGC into the website
Social media is essential to organic SEO techniques as it helps you engage with your audience and create UGC (User Generated Content) to build trust. Integrate links to your social media in your website or create a widget to show popular social media posts from your account or review posts from your users. You can use tools like Brandwatch or Sprout Social to manage your social media and track reviews for backlinks.
Technical SEO strategies
Technical SEO includes optimizing the website’s structure and code for better crawling, indexing, visibility, and user experience, leading to overall better SEO performance.
12. Optimize the website for mobile-first indexing
Google and other search engines are known for indexing websites with mobile-friendly designs (source). Therefore, you should focus on creating a responsive design catering to diverse devices. A few best practices for creating a mobile-friendly design are using separate URLs for each device and using the same robot meta tags for all the versions of your website. Use tools like Google Search Console and Page Speed Insights.
13. Optimize your site structure
Site structure refers to the layout of the website and its pages. Creating a clear and logical site structure makes navigation easier for your users and the search engine bot. The search engine bots can easily crawl the website for indexing and improve ranking.
Use a linear or database-backed site structure to make categorization easier. Create SEO-friendly category names based on competitor research and target audiences’ search queries. Ensure that your internal links are functioning well.
14. Prioritize your site speed
Nobody likes a slow-loading site, not even the search engine bot. Three seconds is an ideal time for the website to load. You can lose 7% conversions with a second delay (source). Therefore, you must optimize your website structure and data file size, compress media files, and use other speed-optimizing techniques like lazy loading to reduce the loading time. A few tools to track your loading speed include Google Page Speed Insights and GTMetrix.
15. Add schema markup
Schema markup is a code that helps the search engine crawlers understand the content of the web pages. It should be added to the main webpage to help improve your website index’s visibility. There are different types of schema markup tags to highlight various parts of your website and webpage. Some popular schema markups include organization, product snippets, merchant listings, articles, reviews, and local businesses. Some popular schema markup tools are Google’s Structured Data Markup Helper, RankMath, and Rank Ranger.
16. Remove broken links and non-performing pages
Track your website’s internal and external links to identify broken links and non-performing pages as they impact your performance. Broken links can make navigation hard for the crawlers, reducing your website’s credibility and ranking on the SERPs. Screaming Frog SEO Spider, Ahrefs, and SEMrush are popular tools to identify broken links.
SEO Analytics strategies
SEO is a consistent process that depends on regular analysis and optimization. The following are a few SEO analytics strategies for sustainable SEO results.
17. Create an SEO audit schedule
One excels when one knows one’s weaknesses and works on improving those. Organic SEO strategies are no different. You need to perform a regular SEO audit to track the progress of your SEO strategies and optimize when needed. Riofos can help you with regular, thorough, and transparent SEO audits to ensure that your website is in its best state and is ranking.
18. Use Google Search Console insights for website performance
Google Search Console is an essential tool to track your performance for SEO! The console provides insights for many performance metrics, such as the number of clicks, website sessions, keyword ranking, and performance. Tracking these metrics helps you find the best strategy for your website and boost your indexing and ranking.
19. Strategically use the CTAs & popups
Placing the CTAs is essential to drive conversions. Therefore, focus on choosing the right CTAs and placing them strategically to improve user experience.
While popups help you engage and nudge users to make a purchase, too many popups can be annoying. Search engines, like Google, have strict rules for popups. Excessive popups or popups covering the website’s main content can be penalized by the search engine, which directly impacts your ranking. Therefore, optimizing your CTAs and popups should be part of your SEO plans.
20. Update your content & keywords regularly
The most crucial part of successful organic SEO is optimizing your content and website structure with industry trends and search engine algorithms. Customer preferences and demand change rapidly, so staying consistent with market research and understanding the target audience’s needs is critical to finding keywords and content ideas.
Additionally, you should update internal links to drive traffic to the latest content and boost conversions. You can use tools like Google Alerts and Surfer SEO to find new, relevant content and optimize the content.
Do you want to use organic SEO to boost your ranking and hold the top spot in SERP? We can help you! Our SEO experts create a tailored strategy based on your website’s current position, target audience, and goals. Contact us for a free website audit!
Conclusion
Organic SEO is essential for long-term growth and sustainable ranking on the SERP. You must optimize your website and content for better visibility, indexing, and organic traffic. We discussed 20 organic SEO strategies for on-page, off-page, technical, and analysis to help you optimize your page to drive organic traffic, improve user experience, and get indexed by search engine crawlers. Riofos can help you with tailored, advanced SEO techniques with the best SEO tools to rank higher on the SERP and boost your conversion rate.
FAQ
What is organic SEO?
Organic SEO is optimizing the website and its content to improve the visibility on the SERP with a better ranking and driving organic traffic without paid ads. It is critical for sustainable growth and consistent traffic, leading to better rankings.
How to improve organic search results and traffic?
For organic ranking and traffic, you need to focus on on-page, off-page, and technical SEO to reach your target audience, make them stay on your website, and boost conversion. Focus on keyword research, creating SEO-friendly content, improving website structure, and creating high-quality backlinks to boost your website’s authority and ranking. Set up efficient schema markup and an easy-to-navigate website structure so the crawler indexes your web pages.
How long does it take to see the results of organic SEO strategies?
Organic SEO is a continuous process if you want to see long-term results. However, you can see initial results in 3-6 months with consistent effort. It is advised to continue the SEO to stay in the top positions. Riofos can help you create a result-driven plan tailored to your brand. Contact us now to establish a strong online presence!
Is it possible to do SEO by yourself?
You can do SEO by learning the basics from many free online courses. However, if you own a business, it can be hectic and time-consuming. Furthermore, when you work with SEO experts such as Riofos, you get access to advanced SEO techniques and the best SEO tools to get better results. Get a free website audit, and then let’s discuss how we can help you.