Online sales are important, but what if your business offers services in a physical store only? Be it nail techs or a local cafe, they can’t directly sell a product online. That’s why Local SEO is important for all businesses. The benefits of local SEO go way beyond just visibility in the ‘near me’ search queries. In this blog, we will discuss the meaning and the benefits of SEO for local businesses.
What Is Local SEO For Business?
Local SEO helps your business improve its ranking and visibility on location-based queries on search engines. These local queries commonly include ‘near me’, ‘in (location)’, and ‘open now’.
Local SEO is essential to help your business grow in the locality and attract high-intent customers to your store. One of the major benefits of local SEO is higher conversion. As per a source, local search intent has an 80% conversion rate. Therefore, it is vital for both service and product-based companies.
An Effective Local SEO Strategy Includes:
- Making an optimized Google Business Profile (GBP)
- Focusing on local intent keywords for diverse locations
- Writing content that meets the local audience’s demands
- Making content mobile-friendly and optimizing it for voice search results
- Use consistent Name, Address, and Phone Number on GBP and other directories
- Managing reputation by creating, tracking, and replying to customer reviews
What Are The Benefits Of Local SEO For Businesses?
The following are a few crucial benefits of SEO for local businesses.
Improve Local Visibility
Most businesses assume that ranking in the top 5 of an SERP is enough. But there is something better.
It is found that businesses listed in the local pack results on search engines like Google get 126% more traffic and 93% more calls, clicks, and requests for directions (source).
But wait, what is a local pack?
Local pack is a feature of a search engine that highlights nearby businesses on a map and lists them on local intent search queries. Thus, businesses that optimize their profile will become more visible in search queries such as ‘(business niche) near me’ and ‘(business niche) in (location)’. Examples of local intent search queries are ‘Local SEO company near me’ and ‘best Local SEO services in Surat.’
Get More Leads And Direct Calls
The main benefit of including the local pack optimization in your Local SEO Strategy is that these searches are mostly done by a high-intent audience who are ready to buy. Therefore, you can generate authentic leads and get direct calls and visitors in your physical store.
Optimize Your Google Business Profile
Most businesses create a Google Business Profile; however, that is not all. You need to complete your profile to gain customers’ trust and become more visible.
Businesses with a complete Google Business Profile attract 70% more customers. Additionally, customers find complete business profiles 2.7 times more reputable (source). This indicates that optimizing your profile doesn’t just improve your visibility but also helps you gain customers’ trust.
Build Brand Reputation In The Locality
Local businesses thrive on word-of-mouth and reviews. The better your reputation, the more your sales will be. When you focus on local reputation building, you can strengthen your position and attract more customers.
You can build your brand reputation by
- Generating & replying to reviews
- Using consistent business information from diverse listings & your website
- Interacting with your audience on social media & other platforms
Boost Your Sales Sustainably
Local SEO strategy provides long-term results, such as brand reputation and organic visibility & traffic.
While paid ads can give you a temporary boost, they can become costlier in the long run. Therefore, more businesses are investing in local SEO services for sustainable growth on the internet. Additionally, organic local ranking, on the SERP and the local pack results, has a higher conversion rate. Therefore, the businesses get better ROI on Local SEO.
Create A Competitive Edge
One of the best ways to outdo your competitors is to reach the audience before they do. Local SEO benefits local businesses, especially SMEs, to outrank the big companies by tapping into local customers. By offering excellent products/services and optimizing their online presence, these companies can increase their conversion and improve their brand image.
Boost Your Sales With Affordable Local SEO Services By Riofos!
Riofos is regarded as one of the finest Local SEO companies in terms of trustworthiness. Our strategies are based on search engine algorithms, current SEO trends, and personalized local SEO services.
Our services can help your business:
- Get to the top of the ranks for local searches
- Get noticed on the local pack and business listings
- Attract customers who are ready to buy and thereby increase your sales
- Make continuous growth in traffic and sales
Let’s connect on a call to discuss how we can help your business grow locally and generate authentic leads!
Conclusion
It’s necessary for every business to use Local SEO if they want to get a bigger customer base and improve their brand image. The advantages of local SEO also consist of increased visibility, establishing customers’ trust through well-optimized GBP, enhancing brand reputation, and getting an advantage over competitors. Incorporating a local SEO strategy could be your secret weapon for securing more leads and sales. Riofos offers affordable local SEO services that cater to businesses of all types. Get in touch with us for a detailed discussion!
FAQ
What Type Of Businesses Can Benefit From Local SEO?
All types of business, service-based or product-based, can benefit from Local SEO. Local SEO benefits the business that wants to increase its visibility in a geographic area and gain customers’ trust to generate authentic leads and boost conversions. We have worked with companies from different niches and thus can create effective, tailored, and result-driven local SEO strategies.
Is Google Business Profile Worth It?
Absolutely! Most customers look for local businesses on Google. Creating and optimizing a Google Business Profile helps you appear on the maps, local pack results, and voice search results. It increases the legitimacy of your business and attracts a high-intent audience. Riofos can help you with GBP account management. Contact us to know more.
What Are The Local SEO Benefits For Small Businesses?
The following are a few benefits of local SEO for small businesses:
- Attract authentic leads
- Increase brand visibility on maps & local listings
- Gain the trust of the local customers
- Drive organic traffic to your website
- Compete with larger brands
How To Check The Performance Of Local SEO?
You can check the accurate growth of your online business by tracking local SEO metrics like:
- GBP insights
- Local keyword ranking
- Number of calls & queries
- Website traffic from local sources
- Sales from local listings