Using generic SEO won’t make your online store easier to discover. To build authority, improve the user experience, and find keywords that lead to conversions, an Ecommerce website needs specific strategies. You need the Best E-Commerce SEO Company in India to reach your audience and stand out from the crowd.
In 2024, ecommerce accounted for 8% of retail sales (source). This indicates growth in the ecommerce business and increased competition among ecommerce brands. Ecommerce SEO helps you optimize your website to attract customers and overcome the competition. However, you need advanced ecommerce SEO services in India to stand out in a competitive market.
Shopify and Magento (now Adobe Commerce) are the two most popular platforms for online stores. These two platforms are built differently, so they have different SEO needs. The blog post will explain why standard SEO techniques fail to meet the requirements of online stores and provide a guide to selecting the top eCommerce SEO agency in India specializing in Shopify and Magento.
Why Does Generic SEO Not Work For E-Commerce Websites?
The main goal of generic SEO is to help you get more traffic by improving your ranking. It drives traffic to your website by improving your site and using relevant keywords. Ecommerce SEO, on the other hand, focuses on conversions rather than just traffic.
Ecommerce website SEO in India includes technical optimization, buyer-intent keywords, optimized links, and more. Thus, generic SEO companies might not be able to perform as expected.
The following are a few points that differentiate generic and Ecommerce SEO:
- Managing multiple pages: Ecommerce stores have hundreds of pages for products, categories, information, variants, and more. Ecommerce SEO focuses on navigation and duplicate content on these pages.
- Keyword Intent: Ecommerce SEO relies more on transactional and commercial intent keywords rather than informational ones.
- Platform-specific challenges: Shopify has limited technical access, and Magento needs advanced navigation and a canonical management-focused strategy.
How To Choose A Shopify SEO Company In India?
Shopify is one of the popular and widely used ecommerce platforms in India. Its easy-to-use themes and features make it the most preferred platform among the ecommerce store owners.
However, the Shopify SEO comes with its own limitations as follows:
- The limited backend access can affect the technical optimization
- It relies on pre-made themes and apps that might affect the website’s performance
- CDN optimization of media files and code
You should choose an SEO company that can help you overcome these challenges through Shopify SEO strategies. Pick a company that has worked on a lot of different Shopify projects and has the right technical skills.
Riofos, SEO Discovery, and iCreative Technology are three of the best Ecommerce SEO companies in India for Shopify.
How To Choose A Magento SEO Company In India?
Magento, which is now called Adobe Commerce, is an open-source platform for online stores. It lets users customize their store to fit their needs. Because of this, many brands with multiple companies or operating in more than one area use it.
However, this freedom of customization comes with its own set of challenges. Generic SEO companies face technical limitations in managing layered navigation, multiple hreflang tags & URLs, EAV attribute optimization, indexing, internal linking, and more. One can manage multiple product pages easily when partnered with an Ecommerce SEO Company In India!
A skilled Magento SEO company will help you with crawl budget optimization, canonicalization, structured data implementation, duplicate content management, keyword targeting, indexing, and more.
When choosing an Ecommerce agency for Magento, focus on their portfolio, technical expertise, and tailored strategies.
Riofos, California Infotech, and Elsner Technologies are among the best Ecommerce SEO Companies in India for Magento.
Are You Looking For The Best E-Commerce SEO Company In India?
It can be hard to find a trustworthy ecommerce SEO company in India. But your search ends here!
With Riofos, you can work with Ecommerce SEO experts who know a lot about technology. We have worked with online stores across a wide range of industries, including fashion, solar energy, food, and more.
Here’s what makes Riofos the best ecommerce SEO agency in india:
- Expertise in Shopify and Magento platforms
- Experience in diverse industries
- Flawless technical SEO strategies
- Tailored strategy based on your niche and website needs
- Conversion and ROI driven strategies
- Affordable pricing for businesses of all sizes
- Transparent communication
Let’s use advanced SEO techniques to help your business grow online. Browse through our portfolio or set up a consultation call now.
Conclusion
You need an Ecommerce SEO company if your online store doesn’t get much organic traffic, your website isn’t performing well, your conversion rate is low, or your bounce rate is high.
Generic SEO won’t work as well on ecommerce platforms that are very technical and complicated, like Shopify and Magento. You need the Best E-Commerce SEO Company in India to make your website work better, target the right keywords, and build authority. Riofos offers the best ecommerce SEO services in India, and we provide a customized SEO strategy tailored to your website’s performance. Get in touch with us to find out more.
FAQ
What’s the difference between E-Commerce SEO and generic SEO?
The main goal of generic SEO is to improve a website’s structure and content to attract more visitors, especially for businesses that offer services. Ecommerce SEO, on the other hand, is only used by companies that sell products. It focuses on managing multiple pages, duplicate content, transactional keywords, and performance to increase conversion. Get in touch with Riofos, an Ecommerce SEO company in India, if you want to grow your online store.
Which E-Commerce platform is best for SEO?
While there are many ecommerce platforms available in India, Shopify and Magento often take the lead. Shopify is easier to manage due to its flexible solution and pre-built themes and apps. Magento (now Adobe Commerce) is known for its customizable solutions, allowing businesses to build their brand and scale effortlessly. When you work with a skilled Ecommerce SEO agency, you can get the best results.
What is the best SEO strategy for an E-Commerce business?
There is no such ‘best SEO strategy’ in ecommerce, because it differs based on a website’s performance and business niche. However, there are a few common strategies that work for every ecommerce website:
- Technical SEO optimization
- Buyer-intent keyword targeting
- Product page enhancement
- High-quality backlinks
- Conversion rate optimization
How to choose the right ecommerce SEO agency in India?
The following are a few factors you should consider to find the Best E-Commerce SEO Company in India:
- Platform-specific expertise
- Proven case studies
- Transparent reporting
- Conversion-focused approach
- Tailored strategies