Curvy Lane

Curvy Lane is a heaven for all the curvy women looking for stylish and size-inclusive clothing. They have been dedicated to making customizable, style-inclusive apparel for plus size women.

Organic Traffic

6 Month

organic-traffic

Customer Acquisition

6 Month

bounce-rate

Impressions

6 Month

clicks

Ranking

6 Month

impression

About Project

Curvy Lane is creating size and style-inclusive fashion with their designer plus size clothing collection. From casual to party wear, there is something for everyone’s aesthetic and size!

Success story: 1,575% boost in organic traffic & 15X brand discovery in 6 months

Objective

The client's objective was to improve brand visibility on SERP through keyword ranking in the plus size fashion niche. They also wanted to increase sustainable organic traffic.

About Website

Curvy Lane's website offers a wide range of high-quality plus size clothes, customized in size and style based on the customer's needs. The website features diverse collections to help users navigate the products easily. Users can find stylish and customizable plus size clothing for every occasion at affordable prices.

The challenges we overcome

  • Keyword research:
    We conducted an intent-based keyword research in the plus size fashion niche. Created a mix of generic, local, and long-tail keywords for the website and ecommerce listing
  • SEO-friendly Content optimization:

    We created keyword-rich, intention content that the niche resonates with and offers a solution to plus size fashion struggles.

  • Technical SEO: 

    Optimized site structure, Core Web Vitals, loading speed, mobile responsiveness, and website navigation.

  • Brand visibility: 

    Strengthening local and generic brand visibility online in the plus size fashion niche.

Website's growth with Riofos

  • Increase in organic traffic of high-intent target audience. 
  • Ranking products on 100+ keywords like plus size summer dresses, plus size dresses, plus size swimwear, and plus size swimwear for women. 
  • 465,000 monthly impressions for brand visibility on the SERP 
  • Increase in seasonal fashion listing performance from 0 to 957 clicks 
  • Strengthen brand visibility in swimwear, dresses, casual wear and general plus-size categories. 
  • Curvy Lane established a brand authority in the plus size apparel niche. 
  • Steady and sustainable upward growth in revenue in 6 months.