While visual factors like the website’s UI/UX are important for ranking, the website’s domain authority and trustworthiness are the most critical factors affecting the SERP ranking. Therefore, off-page SEO is essential to build its authority, trustworthiness, and brand presence online (especially in the local market). Off-page SEO tools help you with backlink building & analysis, local SEO, managing social signals, and outreach.
But which are the best off-page SEO tools? That’s what this blog is for!
We have created an off-page SEO tools list with 27 paid and free off-page SEO tools. We have divided the list into four primary off-page SEO tasks: backlink management, Local SEO, Social Signal management, and outreach management. You can choose a few tools to get efficient off-page SEO results.
Backlink management: Link Building & Analysis
Backlink is the backbone of your website’s authority. It refers to the link leading to your website that helps website crawlers move easily and rank your website. The following are a few off-page SEO tools for backlinks.
1. Ahref for backlink tracking
Ahref is a comprehensive SEO tool known for its results and accuracy. Ahref provided dedicated, free backlink checker tools called Backlink Checker and Broken Link Checker. They also offer Link Intersect paid competition analysis for backlinks.
2. SEMrush for backlink audit
SEMRush is one of the best SEO Tools for Backlink Analysis, as it offers a comprehensive backlink audit tool. Through SEMRush, you can build backlinks, track the progress & changes, get alerts for new backlinks, and perform competitor analysis.
3. SE ranking for backlink monitoring
The SE Ranking is an SEO software with SEO Tools for Off-Page Optimization. The Off-page SEO tools like the Backlink Gap Analyzer, Broken Link Checker, Domain Authority Checker, and Backlink Tracking help you find backlinks and analyze their quality. They offer a free trial.
4. Similarweb for backlink profile analysis
Similarweb offers paid SEO tools, including the backlink analysis option. You get access to and analyze the complete backlink profile of any website to check the quality and quantity. Analyzing the links can help you create a better backlink strategy.
5. Moz for backlink analysis
Moz offers SEO Tools for backlink analysis to find high-quality links. The Link Explorer allows you to analyze the link quality, track backlink metrics, find link-building opportunities, identify improvement areas, and compare the performance with the competitors. Moz offers 10 free queries per month.
6. Majestic for quality analysis
Majestic is known for its exclusive Author Explorer feature that analyzes backlink quality. The off-page SEO tool helps you evaluate the trust flow, citation flow, and content. Additionally, Majestic offers diverse free SEO tools, including the Backlink Checker.
7. Clicks So for backlink analysis
Click So offers a paid, affordable, all-in-one SEO solution that is ideal for small and growing businesses. They offer backlink analytics features, including complete link analysis, anchor tag analysis, and competitive analysis, to help you build your authority.
8. Link Research Tool for complete backlink management
The Link Research Tool has diverse Link Building Tools 2025 to offer complete backlink management in one place. Through their tools, you can check the link quality and toxicity, identify broken and missing links, get new link alerts, track redirects, and more.
9. Link Checker Pro for backlink analysis
Link Checker Pro is an Off-page SEO tool for backlinks focused on creating high-quality backlinks through thorough analysis. The tool helps you create and manage the tools and track their performance and their impact on your authority. They offer a free trial.
10. Linkody for backlink tracking and analysis
Linkody is a complete backlink management tool to help you track, analyze, and improve your backlinks. The tools help you analyze your backlinks based on the metrics and notify you when you gain or lose backlinks. Furthermore, it also enables you to analyze competitors’ backlinks. 30-day free trial available.
11. Collaborator Pro to find guest posting sites
Collaborator Pro is a PR distribution marketplace for SEO experts and guest posting sites. You can connect with the best guest posting sites relevant to your niche. Analyze the guest site’s traffic and credibility through the Collaborator platform.
12. Redirect path extension to find reliable links
Redirect path extension helps you identify the redirect errors in the website links. The extension primarily flags the 301, 302, 404, and 500 HTTP Status Codes, along with others, to help you find reliable backlinks.
Local SEO
Local SEO is essential to help your business grow in the local market and boost your traffic, brand image, and, ultimately, your sales. The following are a few off-page SEO tools for local listing, citations, reviews, and more.
13. Moz Local for centralized listing and reputation management
Moz Local offers a complete local SEO solution for listing and reputation management, as well as review and query resolution. Moz Local helps you sync your listing on multiple platforms to win over customers and boost traffic. They also provide a dashboard to monitor and respond to the review.
14. Google My Business Performance (Insights)
You can gather valuable insights from the Google My Business performance report. The report highlights diverse performance metrics and a list of people who interact with your listing.
15. BrightLocal for local rank tracking & citation audits
BrightLocal offers complete Local SEO software with a free trial. The software offers all the necessary tools and features to manage your listing, track the performance, analyze the ranking and traffic, audit the citations, and more to improve your local SEO performance. You can choose to do it yourself, hire experts like Riofos, or work with in-house experts from BrightLocal.
16. Whitespark for building local citations
Whitespark is a reliable local SEO tool that helps you with listing, citations, and reputation management. They offer a local listing service to help you list your products efficiently and manage your profile. Additionally, they allow you to track your performance and find trustworthy citations for better local ranking.
Social signals (brand mentions)
Social signals/proofs and brand mentions are essential to generate backlinks and build brand trustworthiness online.
17. Google Alert to get instant alerts for keywords and mentions
Google Alert is one of the top free off-page SEO tools for tracking activities and trends related to a keyword. It helps you with content management, understanding your audience’s needs, and monitoring the mentions for your brand to strengthen your digital presence and authority.
18. ReviewTrackers to review all brand mentions in one place
ReviewTrackers is an all-in-one solution for social signals and local SEO. The platform allows you to gather all the brand reviews, queries, and brand mentions from diverse sources like social media and local listings in one place. Understand your customers’ needs and create a unique strategy to boost your user engagement and experience.
19. Brandwatch for social media engagement
Brandwatch is dedicated to helping you improve customer engagement through social media management and marketing. The platform provides diverse solutions to help you track customers’ and competitors’ behavior, engage customers on social media, reach out to influencers to boost your social media presence, and create user-generated content.
20. Sprout Social for SMM and brand mentions
Sprout Social is your one-stop destination for social media management and analysis tools. Through Sprout Social, you can manage all your social media content, engage with your customers directly through the platform, and analyze the results of your campaigns. You can also understand what your customers want to know and find influencers for PR.
Outreach Management (Email & Influencers)
Outreach management is essential to build backlinks through PR, brand mentions through influencers, and sales and traffic through cold emailing. Let’s explore some tools for outreach.
21. Buzz Sumo for influencers and journalists
Buzz Sumo is a dedicated platform that helps its customers understand and track content trends. You can find the trends your competitors and customers are following and find relevant journalists and influencers to build content for you. It can also be used to find guest posts for backlinks.
22. Hunter io for email outreach
Hunter io is one of the most trusted outreach tools for finding emails from your required prospect. Whether you are looking for leads or want to create a cold email campaign to promote your products, Hunter io can help you create a list and manage your campaigns. It can be used to reach potential customers from listings.
23. Snov io for email outreach
Snov io is a link-building and sales automation tool that helps you with cold emailing and sales outreach. Through Snov io, you can find emails based on your target audience and verify the emails before sending an offer to the email. It saves you the trouble and streamlines your operation.
24. Lemlist for email outreach
Lemlist offers a smart email outreach solution. Whether you want to generate backlinks or reach out to your customers, Lemlist helps you create and manage email campaigns. You can make a personalized email with a follow-up setup to increase responses. You can also track the performance of email campaigns through the platform.
25. Responsa for outreach & link building
Responsa is a platform that helps you connect with diverse sites and people to get the necessary PR and backlinks. You can choose different platforms and keywords before creating an email sequence to reach out to them. You can create personalized emails through the platform to save your time.
26. Ninja outreach for influencer & email campaign
Ninja Outreach offers a platform to help you find influencers and manage your outreach and PR campaigns. The tools enable you to find relevant influencers from diverse social media platforms based on your niche and keywords. You can also create and manage an email campaign to reach your target audience and create a social signal through reviews. Their tool helps you track and analyze campaign performance.
27. Email tracker for checking email progress
Email tracker by Mailsuite is designed to help users track the progress of their emails. You can analyze diverse metrics like who opened your email, who clicked your links, and more. Through the platform, you can also manage email campaigns effortlessly.
These tools can help you efficiently manage your off-page SEO, enhance your website authority on the search engine, and build a brand reputation. SEO is a critical and continuous process that requires an understanding of the best tools, market, and customer behavior. Riofos can help you manage your off-page SEO! Our experts offer all types of SEO services customized to your business to help you grow. Contact us to know more!
Conclusion
Off-page SEO is essential for your website to jump up on the SERP rankings. We have created a list of 27 best off-page SEO tools to help you build high-quality links, manage brand reputation & outreach, and perform Local SEO to boost your website’s authority and brand presence online. We have mentioned free and paid off-page SEO tools to help you kickstart your journey. Whether you are a small startup, mid-business, or global enterprise, we are here to help you boost your ranking with expert off-page SEO services. Contact us to learn how we can increase your brand reputation online!
FAQ
How to improve your off-page SEO?
To improve off-page SEO, you need to focus on building high-quality backlinks, managing your brand reputation through SMM and brand mentions, promoting your business through local listings, and posting on guest post sites. Riofos can help you manage your off-page SEO effortlessly with a team of skilled SEO experts. Contact us now!
What are the benefits of improving off-page SEO?
By consistently managing your off-page SEO, you can witness better website authority, improved SERP ranking, gain the trust of your target audience & search engine crawlers, and drive organic traffic for more conversion. Off-page SEO is a continuous process that seeks to see better and more consistent results. Therefore, trusted SEO companies like Riofos can help you with consistent and result-driven customized off-page SEO strategies. Contact us to know how we can help you!
How do I find backlinks for my website?
You can find backlinks by analyzing your competitor’s backlinks, posting on guest sites, and managing your brand mentions. Popular off-page link-building tools like Ahref, Semrush, Buzz Sumo, Moz, Sprout Social, Linkody, and more can help you find, analyze, and track the performance of backlinks.
Is off-page SEO still effective for SEO performance?
Absolutely! It is the most important task to make your SEO effective. Through off-page SEO, you can improve your online brand reputation and authority to rank and generate more traffic.