1. Introduction
Riofos Technologies Pvt. Ltd. (“Riofos”, “we”, “our”, or “us”) is committed to protecting the privacy and personal data of all individuals who interact with our business. This Privacy Policy explains how we collect, use, store, share, and protect information when you:
- Visit our website at https://riofos.com
- Submit an inquiry or lead form on our website
- Interact with our advertisements on Meta (Facebook / Instagram), Google, LinkedIn, or YouTube
- Engage with us through Meta Instant Forms (Facebook / Instagram Lead Ads)
- Use or enquire about any of our services
By visiting our website, submitting any form, or interacting with our advertisements, you consent to the collection and use of your information as described in this Privacy Policy.
2. About Riofos Technologies
Riofos Technologies Pvt. Ltd. is a full-service digital agency based in India, providing the following services to businesses across industries:
- Website Development — WordPress & Shopify
- Search Engine Optimisation (SEO)
- Performance Marketing — Google Ads & Meta Ads
- Social Media Management
- Branding & Graphic Design
3. Information We Collect
We collect information through multiple channels to provide our services effectively.
3.1 Information You Provide Directly
When you submit a contact form, enquiry, or request on our website or through our advertisements, we may collect:
- Full name
- Email address
- Phone number / WhatsApp number
- Business name and industry
- City or location
- Nature of service enquiry
- Any additional information you voluntarily provide
3.2 Information Collected via Meta Instant Forms (Facebook / Instagram Lead Ads)
When you interact with our Facebook or Instagram Lead Ads, information may be submitted through Meta’s Instant Forms, including pre-filled data from your Meta profile such as:
- Name
- Email address
- Phone number
- Location information (city/state)
This data is transferred to Riofos upon submission of the Meta Lead Ad form. Meta’s own data practices are governed by Meta’s Privacy Policy available at https://www.facebook.com/privacy/policy/.
3.3 Information Collected Automatically
When you visit our website, we automatically collect certain technical data, including:
- IP address and geographic location (city/country level)
- Browser type and version
- Device type (desktop, mobile, tablet)
- Operating system
- Pages visited and time spent on each page
- Referring website or advertisement source
- Clickstream data and user behaviour on our website
This information is collected via cookies, pixels, and third-party analytics tools as described in Section 4.
4. Cookies & Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance user experience, analyse traffic, and deliver targeted advertising. Cookies are small text files stored on your device when you visit a website.
We use the following types of cookies:
- Essential Cookies: Necessary for the website to function correctly. These cannot be disabled.
- Analytics Cookies: Help us understand how visitors interact with our website (e.g., Google Analytics 4).
- Marketing & Advertising Cookies: Used to deliver personalised ads and track ad campaign performance (e.g., Meta Pixel, Google Ads Tag).
- Functional Cookies: Remember your preferences and settings to improve your experience on return visits.
You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website. Refer to Section 8 for instructions on opting out of tracking.
5. Meta Pixel & Advertising Data
Our website uses the Meta Pixel (also known as the Facebook Pixel), a piece of code provided by Meta Platforms, Inc. The Meta Pixel allows us to:
- Track conversions and actions taken on our website as a result of our Meta advertisements
- Build retargeting audiences — so we can show ads to people who have previously visited our website
- Create lookalike audiences to reach new potential customers similar to our existing audience
- Measure the effectiveness and return on investment (ROI) of our advertising campaigns
- Optimise our ad delivery to users most likely to be interested in our services
The Meta Pixel collects data such as browsing behaviour, pages visited, and actions taken on our website, and transmits this data to Meta. This data is subject to Meta’s Data Policy. To learn more about Meta’s advertising data practices or to opt out, please visit: https://www.facebook.com/ads/preferences.
We also use Google Analytics 4, Google Ads Conversion Tracking, and Google Tag Manager to measure website performance and advertising effectiveness.
6. How We Use Your Information
We use the information we collect for the following purposes:
- Responding to Enquiries: To contact you regarding your service enquiry, request for proposal, or any question submitted via our website forms or Meta Lead Ads.
- Providing Services: To deliver the digital marketing, web development, SEO, or related services you have requested or engaged us for.
- Marketing Communications: To send you relevant updates, offers, newsletters, case studies, and information about our services. You may opt out at any time (see Section 8).
- Improving Our Services: To analyse how users interact with our website and advertisements, so we can improve our service quality, website experience, and ad campaigns.
- Remarketing & Advertising: To show targeted advertisements to you on platforms such as Meta (Facebook/Instagram), Google, LinkedIn, and YouTube based on your prior interactions with our website or ads.
- Compliance & Legal Obligations: To comply with applicable laws, regulations, and legal processes, and to protect the rights and interests of Riofos Technologies Pvt. Ltd.
- Business Operations: To maintain internal records, manage client relationships, and support our CRM and business management systems.
7. Third-Party Data Sharing
We do not sell your personal data to third parties. However, we may share your information with the following categories of trusted third-party service providers, strictly to support our business operations and delivery of services:
- CRM Systems: Customer Relationship Management platforms used to manage leads, follow-ups, and client communications (e.g., HubSpot, Zoho CRM, or similar tools).
- Email Marketing Platforms: Email service providers used to send newsletters, campaign updates, and service communications (e.g., Mailchimp, ActiveCampaign, or similar tools).
- Advertising Platforms: Meta Platforms (Facebook/Instagram), Google LLC, LinkedIn Corporation, and YouTube/Google for the purpose of running, tracking, and optimising our paid advertising campaigns.
- Analytics Tools: Google Analytics 4, Google Tag Manager, and related tools for website traffic analysis and campaign performance measurement.
- Communication Tools: WhatsApp Business, email communication platforms, and similar tools used for client correspondence.
- Website & Hosting Providers: Platforms used to host and operate our website (e.g., WordPress, Shopify, web hosting providers).
All third-party providers are required to maintain the confidentiality and security of your data and are prohibited from using it for any purpose other than providing services to us.
We may also disclose your information if required to do so by law, court order, or government authority, or if we believe such disclosure is necessary to protect the rights and safety of Riofos Technologies Pvt. Ltd. or the public.
8. Your Rights & Opt-Out Options
You have the following rights regarding your personal data:
8.1 Your Data Rights
- Right to Access: You may request a copy of the personal information we hold about you.
- Right to Correction: You may request that we correct any inaccurate or incomplete personal data we hold about you.
- Right to Deletion: You may request that we delete your personal data from our records, subject to any legal obligations that require us to retain certain data.
- Right to Withdraw Consent: Where our processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of processing prior to withdrawal.
- Right to Object: You may object to the processing of your personal data for direct marketing purposes at any time.
To exercise any of these rights, please contact us at:
Email: info@riofos.com
Phone: +91 87584 03049
We will respond to your request within 30 days of receipt.
8.2 How to Unsubscribe from Marketing Communications
You can opt out of receiving marketing communications from us at any time by:
- Clicking the “Unsubscribe” link at the bottom of any marketing email we send you
- Sending an unsubscribe request to info@riofos.com with the subject line “Unsubscribe”
- Contacting us directly via phone at +91 87584 03049
- Replying “STOP” to any WhatsApp marketing message from us
Please note: Opting out of marketing communications will not affect transactional communications related to an active service engagement.
8.3 How to Disable Tracking Cookies
You can manage or disable cookies in the following ways:
- Browser Settings: Most browsers allow you to block or delete cookies via their settings (e.g., Chrome: Settings > Privacy and Security > Cookies).
- Google Analytics Opt-Out: Install the Google Analytics Opt-out Browser Add-on available at https://tools.google.com/dlpage/gaoptout.
- Meta Ad Preferences: Visit https://www.facebook.com/ads/preferences to manage how Meta uses your data for advertising.
- Google Ad Settings: Visit https://adssettings.google.com to opt out of personalised Google advertising.
- Device Settings: Use the ‘Limit Ad Tracking’ option available on iOS and Android devices.
9. Data Security
We take the security of your personal data seriously and implement appropriate technical and organisational measures to protect it against unauthorised access, alteration, disclosure, loss, or destruction. These measures include:
- SSL (Secure Socket Layer) encryption on our website
- Restricted access to personal data — only authorised team members handle your information
- Use of reputable third-party platforms with their own security certifications
- Regular security reviews and updates to our systems and processes
While we take all reasonable precautions to safeguard your data, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but commit to notifying affected individuals in the event of a data breach that poses significant risk.
10. Data Retention
We retain your personal data for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Specifically:
- Lead and enquiry data is retained for a maximum of 24 months from the date of collection, or until you request deletion.
- Client data is retained for the duration of the service engagement and for a period of up to 5 years thereafter for legal and accounting purposes.
- Website analytics data is retained as per the default retention settings of Google Analytics 4 (typically 14 months).
11. Children’s Privacy
Our website and services are intended for business-to-business (B2B) and commercial use only and are not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that a child under 18 has submitted their personal data to us, we will delete such information promptly.
12. Links to Third-Party Websites
Our website may contain links to external websites, social media platforms, or third-party services. We are not responsible for the privacy practices of those websites. We encourage you to review the privacy policies of any third-party sites you visit.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. Any changes will be posted on this page with an updated “Last Updated” date. We encourage you to review this Privacy Policy periodically. Continued use of our website or services after any changes constitutes your acceptance of the updated policy.
14. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal data, please contact us at:
Company Name: Riofos Technologies Pvt. Ltd.
Website: https://riofos.com
Email: info@riofos.com
Phone: +91 87584 03049
Office Hours: Monday to Saturday, 10:00 AM – 7:00 PM IST (Closed on Sundays)
