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What Is The Use Of UI/UX Design? Why Companies Hire UI/UX Designer?

Why We Use UI UX Design

What is UI/UX Design?

The UI is an acronym for User Interface. In simple words, it is the process of improving and enhancing the interactivity and presentation of the mobile application or website.  It focuses on the look and design of the application. Every screen, buttons, page and various other visual components that you see at the time of using an application is the user interface.

Now, as you know what’s UI, let’s have a quick briefing of UX (User Experience). User Experience or UX is the strategy of enhancing the comprehensive experience of the users or visitors when they connect with a website or an application. The purpose of UX is to provide the finest possible service to our clients. A good UX design increases usability, accessibility, functionality and enables a pleasurable user interaction with your website or app.

UI/UX Design is the process of designing the interface, optimizing navigation, and showing relevant features of a product or service. It combines aspects of design with user experience to create interfaces that are easy to use, provide what the users need quickly, look great, are intuitive, and produce an overall positive experience for the user.

Difference of UI UX Design

What is the difference of UI/UX Design?

Though both UX and UI are often used in the same context, it definitely means two different things. However, one cannot thrive without the other. So what is the difference between the two?

UX is the experience a user has with a product or service or during the journey of landing in a website to the end action taken by the user. It is a more holistic term, which includes how a person feels about a product and the actions that are triggered due to the experience. It is all about the emotions that are provoked when interacting with a digital product.

UI is more design oriented and inclines towards the look and feel of the product. The aim is to create an intuitive platform with interactive elements like icons, buttons, typography, color scheme, imagery, etc.

Scope of a UI / UX Designer in India

With the emergence of design centric organizations and businesses, and an increased need for UI / UX support for websites, eCommerce sites and landing pages for products and services, a UI / UX career will have an escalated growth and innumerable opportunities in the coming decade.

There will be high demand for innovation and creativity in this field. Top firms all around the world are actively looking to hire UI/UX designers.

A designer’s job skills also extends to creating stunning banners, email campaigns, video games and many client-based mobile applications. The list where you can apply UI / UX design skills and theories is endless!


The structure element involves developing a conceptual structure for products using customer flows. You translate your research into deliverables and organize the design in a user-friendly manner that allows seamless interaction with products.

The two aspects of structure are interaction design (functional requirements that enhance visibility, consistency, feedback, and learning) and informational architecture (arranging content elements to improve navigation and understanding).


Skeleton is the UI layout where design meets experience. It determines the location of product elements on the interface and connects them with other system functions using wireframes and LO-Fi mockups.


UI UX Design Style

How To Use UI/UX Design?

UI/UX design focuses on creating user interfaces and experiences that are intuitive, user-friendly, and visually appealing. Here’s a brief description of how to use UI/UX design effectively:

  1. Understand Your Users:
    • Start by gaining knowledge of and know-how your audience. What are their preferences, needs, and pain points? This information will guide your design decisions.
  2. Wireframing:
    • Start with wireframes, which are basic, low-fidelity layouts of your interface. They help in planning the layout and structure of your design without getting into details like colors and graphics.
  3. Prototyping:
    • Create interactive prototypes using tools like Sketch, Adobe XD, or Figma. This allows you to simulate user interactions and test the flow of your design.
  4. Visual Design:
    • Apply the visual elements like color schemes, typography, and imagery to your wireframes. Ensure consistency and alignment with your brand identity.
  5. Accessibility:
    • Design with accessibility in mind. Ensure that your interface is usable by people with disabilities. This includes considerations for color contrast, font sizes, and screen reader compatibility.
  6. User Testing:
    • Conduct usability trying out with real customers to accumulate remarks. This helps identify any pain points or areas of improvement in your design.
  7. Iterate:
    • Based on user feedback, make necessary adjustments to your design. Continuously iterate and refine your UI/UX to enhance the overall experience.
  8. Responsive Design:
    • Ensure that your design is responsive, meaning it adapts well to different screen sizes and devices. This is crucial for providing a consistent experience across platforms.
  9. Trying Out Across Browsers and Devices:
    • Test your design on various browsers and devices to ensure compatibility and consistency.
  10. Documentation:
  11. Collaboration:
    • Collaborate effectively with builders and different stakeholders. Clear communication is essential to ensure the design is implemented correctly.
  12. Stay Updated:
    • Keep up with the latest design trends and technologies. This helps you incorporate modern and relevant elements into your designs.
  13. Feedback Loop:
    • Establish a feedback loop with users even after the design is implemented. Regular feedback helps in identifying areas for further improvement.

Companies hire UI/UX designers for several key reasons:

  1. Enhanced User Experience:
    • UI/UX designers are experts in creating interfaces that are intuitive, user-friendly, and visually appealing. A well-designed interface enhances the overall experience for users, making it more likely they will engage with the product or service.
  2. Competitive Advantage:
    • In a crowded market, having a superior user experience can be a significant competitive advantage. A well-designed product or website can set a company apart from its competitors and attract and retain customers.
  3. Customer Satisfaction and Retention:
    • A well-designed UI/UX leads to higher customer satisfaction. When users find a product or service easy to use and aesthetically pleasing, they are more likely to stick around and become repeat customers.
  4. Reduced Friction and Support Costs:
    • Intuitive design reduces the need for extensive user training or customer support. This can lead to cost savings for the company and a smoother experience for users.
  5. Increased Conversion Rates:
    • A well-optimized UI/UX can lead to higher conversion rates, whether that means more sign-ups, purchases, or other desired actions. An intuitive design guides users through the process seamlessly.
  6. Fantastic Brand Perception:
    • A nicely-designed interface reflects positively on a business enterprise’s brand. It conveys a sense of professionalism, trustworthiness, and attention to detail.
  7. Mobile Responsiveness:
    • With the increasing use of mobile devices, a UI/UX designer ensures that a company’s digital presence is optimized for various screen sizes. This is crucial for reaching a wide audience.
  8. Accessibility and Inclusivity:
    • A UI/UX designer considers accessibility needs, making sure that the product is usable by individuals with disabilities. This expands the potential user base.
  9. Data-Driven Design:
    • UI/UX designers often rely on user research and data analysis to inform their design decisions. This helps in creating designs that are tailored to the specific needs and preferences of the target audience.
  10. Innovation and Model:
    • UI/UX designers are skilled at staying current with design trends and technologies. They can introduce innovative features and adapt the user experience to changing user expectations.
  11. Cross-Functional Collaboration:
    • UI/UX designers work closely with developers, product managers, marketers, and other stakeholders. Their input is crucial for ensuring that the design aligns with the overall goals and vision of the company.

Use of UI/UX Design of FAQs

What is the Difference Between UI and UX Design?

UI (User Interface) design focuses on the visual elements and layout of a product, while UX (User Experience) design encompasses the overall feel and usability. UI deals with buttons, icons, and visual elements, while UX addresses the flow, navigation, and user satisfaction.

How Does UI/UX Design Impact User Engagement and Conversion Rates?

A well-designed UI/UX significantly impacts user engagement. Intuitive interfaces and positive user experiences lead to increased time spent on a site or app, and higher conversion rates. Users are more likely to complete desired actions, such as signing up or making a purchase, when the design guides them seamlessly.

How Does UI/UX Design Consider Accessibility and Inclusivity?

UI/UX designers prioritize accessibility by designing interfaces that are usable by individuals with disabilities. This includes considerations for color contrast, text size, screen reader compatibility, and other accessibility features. Ensuring inclusivity broadens the user base and provides equal access to all.

What gear and technologies do UI/UX designers use?

UI/UX designers use a range of tools and technologies. These may include wireframing and prototyping tools like Sketch, Adobe XD, and Figma, as well as graphic editing software like Adobe Photoshop and Illustrator. Additionally, they may use user testing and analytics tools to gather feedback and insights.

How Does UI/UX Design Impact Brand Perception and Loyalty?

A well-designed UI/UX contributes positively to brand perception. It reflects a company’s commitment to quality and user satisfaction. A positive user experience fosters trust and confidence, leading to higher customer loyalty. Users are more likely to return and recommend a product or service with a seamless and enjoyable interface.

Conclusion of Use of UI/UX Design

UI/UX design is the cornerstone of crafting user-centric digital experiences. By delving deep into user behaviors and preferences, designers create interfaces that go beyond mere functionality. They ensure that every element, from layout to interaction, is seamless and intuitive, providing a satisfying and engaging journey for users. This attention to detail translates into increased user satisfaction, higher conversion rates, and reduced support costs. Furthermore, a well-designed interface is a testament to a company’s commitment to quality, instilling trust and confidence in users. In today’s competitive landscape, where user experience can make or break a product, investing in UI/UX design is not just a wise decision, but a strategic imperative for any forward-thinking company.

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